A design innovation saw the introduction of a two-panel structure. Many structures are located in the Colombo city landscape and several other cities in the country. The Billboards are designed to gain maximum attention and is instantly recognizable by urban markets as the medium that reflects the lifestyle as they go about their weekly activities. Billboard advertisements eliminate clutter and offer a creative platform for brands to “stand out”.
- High reach audience during peak-hour traffic provides extended reach over the duration of a campaign.
- Frequency exposure provides brand and message recognition.
- Billboards integrate visuals into other media, creating visual connection and brand dominance and visibility.
- Billboard advertisements eliminate clutter and offer a creative platform for brands to “stand out”.
- Billboards produce high-impact, 24-hour visibility
- Allows for tactical communication changes at a relatively low cost.
- Provides exposure to affluent, upper class audience.
- Located at major intersections carrying high volumes of slower moving as well as stationary traffic
Boards will be cleaned regularly throughout the contract period to ensure maximum impact for the client. Billboards are constructed of high quality GI pipes, heavy box bars and GI sheet with 3 inch aluminium frame beading. These structures are coated with marine paint for corrosion free lasting and durable appearance.