Out-of-Home (OOH) campaigns that ran during the pandemic delivered excellent returns. Though advertising took a hit in 2020 due to Covid-19, brands that did run OOH ads saw product recall increasing by 51%.
The improvement in product recall is thought to be for several reasons. In part, there was less competition. And in part, time outdoors was seen as valuable and people took time to appreciate their surroundings – which meant they were receptive to outdoor messaging.
The brands that were spending on OOH advertising during Covid-19 were also investing into particularly creative campaigns.
Here’s our pick of the top Covid-inspired ads, showing that when times get tough – the tough think outside-the-box.
3. Choctaw Casino and Resort
4. Coca cola
5. Emily Snacks