Richardson | Airport Advertising Sri Lanka | Outdoor Advertising in Colombo | Richardson Outdoor - Richardson | Richardson Advertising

Our
Story

Richardson Outdoor has changed the face of Out-of-Home advertising in Sri Lanka. Initially a CSR project, over the last 2 decades Richardson Outdoor has modernized airport advertising, quadrupled bus shelters and increased street signage, making it easier for consumers to find your business.

Our
Assets

Reach more customers with Sri Lanka’s leading outdoor advertising specialist. 3000+ assets island-wide, unparalleled market coverage in Colombo and exclusive positioning at BIA airport.

Our innovations

Granular data

Solar Billboards & Street Nameboards

3 Panel Street nameboard designs to reduce poster clutter.

Billboard design to reduce Urban Clutter

Digital LED Gantries

In-demand:

LED
Gantry

Liberty Plaza

100,000 views per day
High visibility: 7 days a week
Strategic positioning reaches traffic leaving central Colombo

In-demand:

Platinum Large
Bus Shelter

Near Town Hall

Exclusive double-sided digital LED screen
Strategic positioning near a school
High volume traffic at main bus route interchange

In-demand:

Gantry

Galle Face

Repeated exposure targets those working in Colombo’s CBD
Product recall is improved in a high-volume traffic area
Strategic positioning reaches traffic entering the city

In-demand:

Airport

BIA

Exclusive positioning targets travellers and key business decision makers
Premium advertising environment enhances brand image
Long dwell times are ideal for engaging customers

News & Updates

10th Jan, 2022

Combating Digital Fatigue: How OOH ads boost digital presence

[Use 62% mobile and 42.7% ad blocking infographic] Combining Out-of-Home (OOH) and mobile advertising campaigns has been shown to deliver a better Return on Investment (ROI) and high engagement. The two media formats complement each other in the sales funnel, and effectively bridge the gap between the offline and online wor...

Update

10th Jan, 2022

Optimise Your Marketing Strategy with Richardson Outdoor Free Webinar Series

News & Updates

10th Jan, 2022

5 Covid-Inspired Creative OOH Campaigns

Out-of-Home (OOH) campaigns that ran during the pandemic delivered excellent returns. Though advertising took a hit in 2020 due to Covid-19, brands that did run OOH ads saw product recall increasing by 51%. The improvement in product recall is thought to be for several reasons. In part, there was less competition. And in pa...

Update

10th Jan, 2022

Watershed Moment: McDonald’s uses real-time data to target DOOH Ads

News & Updates

10th Jan, 2022

Top 20 Bus Shelter Ads: OOH inspiration for your next campaign

Looking for inspiration for your next bus shelter campaign? We’ve compiled a list of bus shelter ads that use clever creatives, interactive ideas and the latest technology to raise brand awareness and drive sales. Bus shelters are one of the most effective media for outdoor advertising, providing 24/7 visibility to passin...

Update

10th Jan, 2022

Improve ROI with Combined Mobile and OOH Ad Campaigns