Reach more customers with Sri Lanka’s leading outdoor advertising specialist. 3000+ assets island-wide, unparalleled market coverage in Colombo and exclusive positioning at BIA airport.Read More About This
- 100,000 views per day
- High visibility: 7 days a week
- Strategic positioning reaches traffic leaving central Colombo
Near Town Hall
- Exclusive double-sided digital LED screen
- Strategic positioning near a school
- High volume traffic at main bus route interchange
- Repeated exposure targets those working in Colombo’s CBD
- Product recall is improved in a high-volume traffic area
- Strategic positioning reaches traffic entering the city
- Exclusive positioning targets travellers and key business decision makers
- Premium advertising environment enhances brand image
- Long dwell times are ideal for engaging customers
Richardson announces two key new appointments
Richardson Holdings has announced the appointment of Portia Jayamaha as its new Finance Director and Anjolie Anne Balakrishnan as the Chief Revenue Officer of Richardson Outdoor. Richardson Holdings Director Finance Portia Jayamaha Portia, an experienced finance leader who has worked in senior roles across several industrie...
Optimise Your Marketing Strategy with Richardson Outdoor Free Webinar Series
Launching in 2022, Richardson Outdoor will host a series of free webinars designed to help brand custodians optimize their marketing strategies. The first session will feature guest speaker Kosala Hewamadduma who will draw on over 22 years of rich and diverse experiences in multinationals (including Unilever & Upfie...
Watershed Moment: McDonald’s uses real-time data to target DOOH Ads
In a watershed moment for DOOH advertising, McDonald’s ran an ad campaign where the creative messaging was changed at various times of day, as directed by real-time Google Traffic Data. The unique UK roadside campaign targetted the evening commute and the creatives changed based on the speed of the traffic. During fast fl...
Improve ROI with Combined Mobile and OOH Ad Campaigns
[Use 62% mobile and 42.7% ad blocking infographic] Combining Out-of-Home (OOH) and mobile advertising campaigns has been shown to deliver a better Return on Investment (ROI) and high engagement. The two media formats complement each other in the sales funnel, and effectively bridge the gap between the offline and online wor...