Looking for inspiration for your next bus shelter campaign? We’ve compiled a list of bus shelter ads that use clever creatives, interactive ideas and the latest technology to raise brand awareness and drive sales.

Bus shelters are one of the most effective media for outdoor advertising, providing 24/7 visibility to passing drivers, pedestrians and commuters.  Advertising in bus shelters facilitates high frequency exposure to a geographically targeted audience. This is ideal for local businesses looking to target local consumers. It’s also ideal for advertisers looking to make use of the “7 times factor,” which suggests that customers need to see an ad at least 7-8 times before it sinks in. As commuters often take the same route on a regular basis, bus shelter advertising is ideal for repeated exposure.

Customers are also at their most receptive while they are bored and waiting for a bus. They are looking to be entertained, so a clever creative can grab their attention and leave them with a positive brand association. A smart interactive ad campaign can even lead to organic online shares. These types of interactions ultimately drive sales.

Take a look at these 20 aspirational ideas or [advertise on our bus shelters].

1. Real Hip Hop: Black Power

Advertising Agency: Dentsu, São Paulo, Brazil

2. Christopher & Dana Reeve Foundation: Wheelchair

Advertising Agency: BBDO New York, USA

3. IKEA: Bus Stop

Advertising Agency: unknown


4. Apple Macbook Air: Swing

Credits: Bruno Taylor

5. Victoria Bug Zoo

Advertising Agency: Rethink, Vancouver, Canada

6. Alfa Romeo Helps Other People Sell Their Cars

Advertising Agency: Duval Guillaume, Antwerp, Belgium

7.Livegreen Toronto: Switch

Advertising Agency: Agency59, Toronto, Canada

8. 14. 3M Security Glass

Advertising Agency: unknown


9. Rubbish Since Monday

10. Star Wars: Lightsabers

Advertising Agency: enVision, Aarhus, Denmark

11. Quiksilver: Ramp

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

12. Caribou Coffee: Oven Bus Stop

Advertising Agency: Colle+McVoy

13. Amnesty International: “It Happens When Nobody is Watching”

Advertising Agency: Jung von Matt, Hamburg, Germany

14. The Dignity Project

Advertising Agency: Unknown

15. San Francisco Zoo: Critter Quest

Advertising Agency: BBDO West

16. Je*s Jeans – No Need to Bend Anymore

Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

17. Fitness First: Bus Stop

Advertising Agency: N=5, Amsterdam, The Netherlands

18. McDonalds: Free Coffee

Advertising Agency: Cossette West, Canada

19. Norwegian Airline’s New Destinations: The Kilt

Advertising Agency: Volt AB, Stockholm, Sweden

20. Norwegian Airline’s New Destinations: The Sauna

Advertising Agency: Volt AB, Stockholm, Sweden