Richardson | Airport Advertising Sri Lanka | Outdoor Advertising in Colombo | Richardson Outdoor - Richardson | Richardson Advertising

Our
Story

Richardson Outdoor has changed the face of Out-of-Home advertising in Sri Lanka. Initially a CSR project, over the last 2 decades Richardson Outdoor has modernized airport advertising, quadrupled bus shelters and increased street signage, making it easier for consumers to find your business.

Our
Assets

Reach more customers with Sri Lanka’s leading outdoor advertising specialist. 3000+ assets island-wide, unparalleled market coverage in Colombo and exclusive positioning at BIA airport.

Our innovations

Granular data

Solar Billboards & Street Nameboards

3 Panel Street nameboard designs to reduce poster clutter.

Billboard design to reduce Urban Clutter

Digital LED Gantries

In-demand:

LED
Gantry

Liberty Plaza

100,000 views per day
High visibility: 7 days a week
Strategic positioning reaches traffic leaving central Colombo

In-demand:

Platinum Large
Bus Shelter

Near Town Hall

Exclusive double-sided digital LED screen
Strategic positioning near a school
High volume traffic at main bus route interchange

In-demand:

Gantry

Galle Face

Repeated exposure targets those working in Colombo’s CBD
Product recall is improved in a high-volume traffic area
Strategic positioning reaches traffic entering the city

In-demand:

Airport

BIA

Exclusive positioning targets travellers and key business decision makers
Premium advertising environment enhances brand image
Long dwell times are ideal for engaging customers

News & Updates

10th Jan, 2022

Richardson announces two key new appointments

Richardson Holdings has announced the appointment of Portia Jayamaha as its new Finance Director and Anjolie Anne Balakrishnan as the Chief Revenue Officer of Richardson Outdoor. Richardson Holdings Director Finance Portia Jayamaha Portia, an experienced finance leader who has worked in senior roles across several industrie...

Update

10th Jan, 2022

Combating Digital Fatigue: How OOH ads boost digital presence

News & Updates

10th Jan, 2022

Optimise Your Marketing Strategy with Richardson Outdoor Free Webinar Series

Launching in 2022, Richardson Outdoor will host a series of free webinars designed to help brand custodians optimize their marketing strategies. The first session will feature guest speaker Kosala Hewamadduma who will draw on over 22 years of rich and diverse experiences in multinationals (including Unilever & Upfie...

Update

10th Jan, 2022

5 Covid-Inspired Creative OOH Campaigns

News & Updates

10th Jan, 2022

Watershed Moment: McDonald’s uses real-time data to target DOOH Ads

In a watershed moment for DOOH advertising, McDonald’s ran an ad campaign where the creative messaging was changed at various times of day, as directed by real-time Google Traffic Data. The unique UK roadside campaign targetted the evening commute and the creatives changed based on the speed of the traffic. During fast fl...

Update

10th Jan, 2022

Top 20 Bus Shelter Ads: OOH inspiration for your next campaign

News & Updates

10th Jan, 2022

Improve ROI with Combined Mobile and OOH Ad Campaigns

[Use 62% mobile and 42.7% ad blocking infographic] Combining Out-of-Home (OOH) and mobile advertising campaigns has been shown to deliver a better Return on Investment (ROI) and high engagement. The two media formats complement each other in the sales funnel, and effectively bridge the gap between the offline and online wor...