Looking for inspiration for your next bus shelter campaign? We’ve compiled a list of bus shelter ads that use clever creatives, interactive ideas and the latest technology to raise brand awareness and drive sales.
Bus shelters are one of the most effective media for outdoor advertising, providing 24/7 visibility to passing drivers, pedestrians and commuters. Advertising in bus shelters facilitates high frequency exposure to a geographically targeted audience. This is ideal for local businesses looking to target local consumers. It’s also ideal for advertisers looking to make use of the “7 times factor,” which suggests that customers need to see an ad at least 7-8 times before it sinks in. As commuters often take the same route on a regular basis, bus shelter advertising is ideal for repeated exposure.
Customers are also at their most receptive while they are bored and waiting for a bus. They are looking to be entertained, so a clever creative can grab their attention and leave them with a positive brand association. A smart interactive ad campaign can even lead to organic online shares. These types of interactions ultimately drive sales.
Take a look at these 20 aspirational ideas or [advertise on our bus shelters].
1. Real Hip Hop: Black Power
Advertising Agency: Dentsu, São Paulo, Brazil
2. Christopher & Dana Reeve Foundation: Wheelchair
Advertising Agency: BBDO New York, USA
3. IKEA: Bus Stop
Advertising Agency: unknown
4. Apple Macbook Air: Swing
Credits: Bruno Taylor
5. Victoria Bug Zoo
Advertising Agency: Rethink, Vancouver, Canada
6. Alfa Romeo Helps Other People Sell Their Cars
Advertising Agency: Duval Guillaume, Antwerp, Belgium
7.Livegreen Toronto: Switch
Advertising Agency: Agency59, Toronto, Canada
8. 14. 3M Security Glass
Advertising Agency: unknown
9. Rubbish Since Monday
10. Star Wars: Lightsabers
Advertising Agency: enVision, Aarhus, Denmark
11. Quiksilver: Ramp
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
12. Caribou Coffee: Oven Bus Stop
Advertising Agency: Colle+McVoy
13. Amnesty International: “It Happens When Nobody is Watching”
Advertising Agency: Jung von Matt, Hamburg, Germany
14. The Dignity Project
Advertising Agency: Unknown
15. San Francisco Zoo: Critter Quest
Advertising Agency: BBDO West
16. Je*s Jeans – No Need to Bend Anymore
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
17. Fitness First: Bus Stop
Advertising Agency: N=5, Amsterdam, The Netherlands
18. McDonalds: Free Coffee
Advertising Agency: Cossette West, Canada
19. Norwegian Airline’s New Destinations: The Kilt
Advertising Agency: Volt AB, Stockholm, Sweden
20. Norwegian Airline’s New Destinations: The Sauna
Advertising Agency: Volt AB, Stockholm, Sweden