Technology Type: Outdoor Advertising

Internationally Competitive Advertising Opportunities
Upgraded BIA airport advertising so that it not only modernized the airport, but also created premium advertising opportunities at strategic locations, ideal for brands looking to reach travelers and international customers.

Reflective Road Signage
Increased visibility on gantry directional signage and advertising by introducing 3M diamond grade reflective road signage. This upgrade aligned our signage with international standards.

Better Advertising Angles
Made advertising more eye-catching by placing it in the middle of the road and adjusting the angle of the signage so it is more easily visible to drivers.

Digital LED Gantries
Introduced digital LED gantries to allow video content and increase flexibility of advertising messaging. The digital format is more affordable, environmentally sustainable and it is easier for advertisers to change their creatives to reflect seasonal offers and promotions.

3 Panel Design to Reduce Poster Clutter
By redesigning street name boards and implementing a 3 panel design, we were able to dramatically reduce the amount of posters that were stuck on the signage. These posters obscured important information on the previous single panel design, defaced the city and made navigation harder. This innovation has been so successful that most urban and municipal councils have adopted our patented industrial design.

Solar-Powered Street Name Boards
All our street name boards use 3M grade reflective stickers for improved visibility, and we are currently trailing solar-powered lighting to make street name boards and advertising even more easily perceptible.

Designed to Reduce Urban Clutter
The lower panel of our billboards is designed for the public to stick posters and fliers, thereby reducing the number of posters defacing the city.

Single Pole Design: Better Advertising Angles
By redesigning the billboard structure and moving to a single column, we created more space on the pavements for pedestrians. By replacing the 2 poles previously used to support billboards we have also been able angle billboards so that they are more visible to commuters.

Solar-Powered Billboards
Introduced solar-powered billboards to give companies high impact, sustainable, 24/7 advertising opportunities.

Increased Comfort
We added seating to our bus shelters to increase commuter comfort.

Better Advertising Opportunities
By upgrading bus shelters to international standards we were able to offer better quality advertising spaces, allowing companies to reach a wider audience.

Improved Commuter Safety
We were the first to illuminate bus shelters, prioritizing lighting as early as 1999 and covering the initial costs to make this possible. Illuminated bus shelters are better for commuter safety and also facilitate 24/7 visibility for advertisers.

Bus Shelter Retail Points:  Kiosks and Vending Machines
We’ve created retail opportunities for brands at bus shelters.  We set up a manned kiosk designed to provide commuters a convenient opportunity to purchase snacks and soft drinks, and later set up a vending machine offering thirsty commuters access to water bottles.

Solar-Powered Bus Shelter Advertising
Illuminated bus shelter advertising has higher visibility and makes a bigger impact. As part of our efforts to create more sustainable OOH infrastructure, many of our illuminated bus shelter advertising panels are solar-powered.